The Promise of Beacon Technology for the Hospitality Industry
As with many digital innovations, beacons started as a little-known technology that quickly gained popularity. Connected to the Internet of Things (IoT), beacons offer...
Hoteliers Face Ongoing Trend of Steady Rates, Inconsistent Bookings
NEW YORK–Heading into the summer months, North American hoteliers are continuing to experience stable average daily rates (ADR) alongside decreases in bookings during the...
New Hotel Booking App Targets Millennials
TripCraft, a mobile solutions provider, launched a new hotel booking application and website, Vir.al. The app targets so-called Millennials, one of the faster growing...
Paying the Intermediaries: An Analysis of Hotel Commissions
The increasing incidence of intermediaries selling hotel rooms and other services is a major topic of discussion among U.S. hotel owners and operators. From online...
Driving Customers to Direct Bookings
Partnering with an OTA can be both a beneficial and hindering experience to a hotel’s operations—the battle for driving customers to book directly is...