Loyalty-Related Hotel Bookings Surpass 50 Percent of All U.S. Bookings
ROCKVILLE, Md. — Hotel brand loyalty programs continue to play a major factor in where and how guests are booking their stays. Today loyalty-related...
Exploring New Trends in Hospitality Marketing at HSMAI’s 2020 Marketing Strategy Conference
It’s a new year and, while hotel marketers face many of the same recurring issues, 2020 is expected to present both new challenges and...
Brand.com Bookings Are Up for the 10th Consecutive Month
ROCKVILLE, Md. — Kalibri Labs’ U.S. Hotel Industry Performance Overview (HIPO) reveals that after 10 months of consecutive growth, Brand.com year-to-date (YTD) bookings are...
Vertical Booking USA Looks to Even Playing Field With OTAs
For many years, hotels lost ground to online travel agents due in large part to the fact that OTAs just offered a better user...
J.D. Power: Many Hotel Apps and Websites Lag in User Experience
When it comes to customer satisfaction, many hotel apps and websites created by legacy brands are lagging those of OTAs and industry disruptors, according...