The Rise of Indirect Bookings
Prior to the digital age, hotels viewed their competitive landscape in a very traditional manner. Their primary competition was with other hotels, generally those...
GOPPAR Increases For Branded Full-Service U.S. Hotels
Branded full-service hotels in the U.S. recorded a 2.4-percent increase in gross operating profit per available room (GOPPAR) year-to-date April compared with the same period in...
Hotels Confront the Paradox of Personalization
Personalization appears to be the hotel industry’s biggest strategic objective right now, but the reason why it’s so hard to achieve is embedded in...
Don’t Be Creepy: Best Practices When Using Guest Data
Consumers in today’s connected world are more frequently and freely sharing their personal information. Even the most ordinary tasks—posting a photo, writing a dinner...
Hoteliers Face Ongoing Trend of Steady Rates, Inconsistent Bookings
NEW YORK–Heading into the summer months, North American hoteliers are continuing to experience stable average daily rates (ADR) alongside decreases in bookings during the...