A New Perspective on Travel
As someone who has been in the travel business for the better part of two decades, Cree Lawson is always curious during his own...
Identifying the “Shadow Guest”
Identifying the “shadow guest”—or the unknown guest—presents an opportunity for digital marketers to increase their contact list for future retargeting. Touchpoints and technology can...
Marriott Reveals Breach of Starwood Guest Reservation Data
Marriott today announced that the company has taken measures to investigate and address a data security incident involving the Starwood guest reservation database. On...
Beyond Numbers: Putting Big Data To Work
Thanks to technology, today’s hotel owners and managers benefit from a nonstop stream of information, and ever-improving dashboards keep it always at the ready....
Building the Largest Travel Data Co-op in the World
Earlier this year at the NYU International Hospitality Industry Investment Conference, Marriott CEO Arne Sorenson described a battle that hotels are fighting on all...