The Importance of Data Scientists in Customer Loyalty
Customer loyalty is at the top of most—if not all—of the big hotel companies’ priorities. These companies’ efforts to improve and enhance loyalty have...
Navigating the Complexities of Data Privacy
Never before have we had access to the depth and breadth of customer data to deliver personalized compelling customer experiences. Mobile has changed the...
Taking Advantage of Travel Disruptions
A reality of air travel is that cancellations and delays are unavoidable, especially during the winter months. But can hotels turn a frustrating experience...
Hotels Continue Modest Gains in Bookings, Room Rates
NEW YORK—Hotels are continuing to experience consistent growth in 2014, according to data from the March 2014 TravelClick North American Hospitality Review (NAHR). Both...
Online Channels Continue to Lead Bookings in 2014
In the fourth quarter (Q4) 2013, online channels which include Online Travel Agents (OTAs), hotel websites (Brand.com) and global distribution systems (GDS) used by...