Diversity Marketing’s New Look
Destination diversity marketing plans—those programs that seek to define locations and hospitality and tourism brands as welcoming and equipped to host different population segments—are...
Hotels Play the Name Game When Creating New Brands
After decades of focusing on the baby boomer demographic, the shift is on. Hotel companies around the world are paying keen attention to millennials—or,...
Building Efficient Operations into Your Brand Vision
Every hotel wants to run like a well-oiled machine. Smooth operating procedures lead to more efficient hotels, content employees, and perhaps most importantly, satisfied...
How Presenting Options to Guests Unlocks a World of Insights
Sixteen years ago, researchers Sheena Iyengar and Mark Lepper published a paper now known as “The Jam Study.” They found that consumers were ten...
Balancing Energy Use and Guest Comfort
As consumers become more conscious of lowering their carbon footprints and protecting the planet, demand for energy-efficient products continues to grow. Eco-friendly products are...