ROCKVILLE, Md.—Choice Hotels International announced it has signed an agreement with franchise partner FIRC Group to develop a new Cambria Suites in Asheville, N.C. The 141-room Cambria Suites property will be located at the intersection of Battery Park and Page Avenue and is expected to open in 2015.
“We continue to experience strong momentum in bringing the Cambria Suites experience to new travelers in new markets, and we’re excited to open our second hotel in North Carolina,” said Michael Murphy, senior vice president, upscale brands, Choice Hotels International. “The FIRC Group is a phenomenal partner with decades of experience, so we’re confident they’ll deliver the Cambria experience at its best.”
FIRC Group has more than 30 years of development experience and a strong presence in the Asheville market. The company owns the Haywood Park Hotel, along with several major retail operations and successful restaurants.
“We are excited about our affiliation with Choice Hotels’ Cambria Suites brand,” said Antonio Fraga, Sr., president and founder of FIRC Group. “I have been conducting business in Asheville for 25 years, and I believe the Cambria Suites property will make a great addition to this market, which attracts so many leisure and business travelers.”
Designed as a lifestyle hotel brand, all Cambria Suites properties are new-construction and feature a larger lobby to give guests a more social atmosphere; all-suite rooms that include separate living, working, and sleeping space; and the latest technology that allows guests to stay connected while they travel.
Like all Cambria Suites hotels, the Asheville property will feature other amenities such as Reflect, a contemporary bistro serving a dinner menu, liquor, wine, beer, and freshly prepared grab-and-go salads and sandwiches; a barista bar featuring coffee and a hot breakfast buffet; and Refresh, a fitness center. This property will also offer 4,200 square feet of meeting space and a fourth floor bar with a 4,000-square-foot terrace that will be open to the public.
