PHOENIX—Best Western Hotels & Resorts has announced that its charity arm, Best Western for a Better World, will be donating to the Canadian Red Cross to assist those affected by the devastating wildfire in Fort McMurray, Alberta. On Tuesday, authorities ordered the evacuation of approximately 80,000 residents, the largest evacuation effort in the province’s history.
In addition to the donation to the Canadian Red Cross, Canadian members of Best Western Rewards (BWR), the company’s loyalty program, can also support the cause by donating their BWR points which Best Western will then convert to cash. Those funds will also be given to the Canadian Red Cross, providing even more resources to aid in the relief effort. To learn more, click here.
“Our thoughts and prayers are with those that have been impacted by this devastating fire,” said President and CEO David Kong. “We are committed to supporting our Canadian hoteliers, employees, guests and their families as they recover from this tragic event.”
The Red Cross is often one of the first organizations to respond in a time of need and has established an emergency ‘Alberta Fires’ appeal. Individuals interested in donating can also text REDCROSS to 30333 to make a $5 donation. For more information on the Canadian Red Cross relief efforts, please click here.