ROCKVILLE, Md.—The Ascend Hotel Collection reached a milestone by surpassing 200 properties open globally, with more than 50 in the pipeline. The upscale brand, franchised by Choice Hotels International, finished 2017 with one of its largest growth years, opening 56 hotels internationally. New Ascend Hotel Collection properties also opened in key markets across the United States in 2017, including Brooklyn, Charleston, Maui, Miami, and San Francisco.
“Travelers today are savvier and crave authentic experiences more than ever, resulting in a high demand for a soft brand in the upscale space and leading to the tremendous expansion for the Ascend brand,” says Janis Cannon, senior vice president of upscale brands for Choice Hotels.
Seven U.S. openings in December 2017 brought the Collection’s total to 48 domestic properties added in 2017. Those seven properties include: The Oaks Hotel & Suites in Paso Robles, Calif.; The Inn at Riverwalk in Edwards, Colo.; BLVD Hotel in Costa Mesa, Calif.; The Wallhouse Hotel in Walnut Creek, Ohio; Palazzo Lakeside Hotel in Kissimmee, Fla.; The Cove Hotel in Long Beach, Calif.; and Hotel Petaluma in Petaluma, Calif.
Photo: International Hotel Petaluma, an Ascend Hotel Collection property