Industry NewsAHLA and Hireology Form Partnership for Talent Technology

AHLA and Hireology Form Partnership for Talent Technology

CHICAGO—Hireology announced a new partnership with the American Hotel & Lodging Association (AHLA). As part of this new partnership, AHLA has named Hireology its leadership partner for talent technology.

The partnership will offer AHLA members access to industry-specific tools and insights to help them recruit and retain talent at a time when hiring in the industry remains more competitive than ever. One program the partnership will provide is a series of leadership exchange events designed to bring minds in the hospitality space together to discuss current challenges, trends, and solutions.

“At Hireology, we are committed to helping multi-location businesses like hotels overcome today’s hiring challenges by recruiting better talent faster and leveraging their teams to drive real business growth,” said Adam Robinson, CEO of Hireology. “AHLA’s thought leadership and advocacy for the hospitality industry complements our strengths, and gives our two organizations a real opportunity to address hotel operators’ single largest business challenge over the coming years.”

With more than 32,000 member properties, AHLA works to be a resource serving, supporting, and advocating on behalf of the U.S. hospitality sector to build a united hospitality industry. Partnering with Hireology brings hiring technology into the association’s catalog of resources.

“Hireology is an innovative hiring technology leader and provider of value-added hotel-specific workforce knowledge,” said Chip Rogers, president and CEO of AHLA. “Joining forces will allow us to take our services to the next level and further our mission to empower the American hospitality industry.”

This partnership comes at the heels of several Hireology initiatives designed to help hospitality businesses capture and retain talent. In 2023, Hireology announced a strengthened integration with Indeed, new AI-based hiring tools, improved employee referral program technology, and more.