NEW YORK—The 220-room Dream Hotel in Midtown Manhattan has unveiled a $20 million property-wide renovation and redesign. As the first in a series of enhancements, the original property in the Dream Hotels portfolio will also officially change its name from Dream New York to Dream Midtown, as the brand continues its expansion both locally and abroad.
Located in a landmark 1895 Beaux-Arts building, Dream Midtown will introduce a new ground floor lobby playscape, guestrooms, and suites, including a 1,500-square-foot Presidential Suite designed by Studio Gaia and nightlife offerings by TAO Strategic Group, including the introduction of bi-level rooftop lounge to open later this year. “We tapped TAO Strategic Group and Studio Gaia to design the thrilling, interactive spaces that they are known for,” said Founder Vikram Chatwal. “This iconic property will relaunch as a dynamic new destination in midtown Manhattan.”
“The property-wide transformation of our first hotel raises the bar for existing and future Dream locations,” stated Eric A. Danziger, president and chief executive officer of Hampshire Hotels Management, guardian of the Dream Hotels brand. “It’s a new day at Dream Midtown, and this renewed approach to service and design will be felt throughout the entire portfolio as the Dream brand expands in national and international markets.”
Dream Midtown commissioned Studio Gaia to lead the hotel redesign. Anchored by a new cocktail bar and lounge, the reimagined lobby embraces the spirit of classic design with a modern twist. The focal point of the guestrooms is a canopy-style headboard draped in floral patterned fabrics with subtle ruby, emerald, and sapphire gemstone imagery. A neutral color palette, pops of violet, and natural wood furnishings complement the design.
The corridors of the private guest quarters have migrated from masculine brown and blue hues to more vibrant shades of violet and white, and polished mirrors flank the walls. The new bathrooms feature Carrera marble finishes, back-lit mirrors, and stainless steel Kohler fixtures. Guestrooms also include allergen-free feather beds and duvets, 300-thread count Egyptian cotton bedding, plasma flat screen televisions, and complimentary high-speed wireless internet.
The Presidential Suite will offer three bedrooms and three baths, built-in bar, 80-inch LED flat screen TV, and skyline views of Columbus Circle and Central Park. Designed for private parties and VIP events, the suite also includes personal concierge services, as well as a bartender and mixologist on call 24/7.
Slated to debut in spring of 2015, the second phase of the renovation includes a reinvigorated ground floor lobby bar and the opening of the hotel’s recently expanded rooftop lounge with indoor-outdoor space reaching more than 4,000 square feet and panoramic skyline views. The venue will mirror the nightlife experience at Dream Meatpacking. Nightlife and entertainment partner TAO Strategic Group also will divulge plans for the hotel’s cellar level soon.
