2024 Guide to Franchising

With the brand landscape quickly evolving and offering more choices for hotel owners, LODGING‘s annual Guide to Franchising serves as a resource to help hoteliers understand the market with important brand information. This online guide provides data on each brand within a company’s portfolio, covering chain scales, franchise fees, and the number of properties in their network.

The following companies and their brands are listed in alphabetical order. All numbers are reflective as of March 31, 2024.

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1 - BWH Hotels2 - Coast Hotels3 - Cobblestone Hotels4 - Extended Stay America5 - G6 Hospitality6 - hihotels by Hospitality International7 - IHG Hotels & Resorts8 - My Place Hotels of America9 - Red Roof10 - stayAPT Suites11 - Wyndham Hotels & Resorts

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BWH Hotels

COMPANY SNAPSHOT

• Total number of properties (Global): 3,899
• Total number of properties (U.S.): 2,113
• Rewards Program: Best Western Rewards^®, WorldHotels Rewards^SM
• Contact: Brad LeBlanc, Brad.LeBlanc@bwh.com

BRAND	FRANCHISING SINCE	CHAIN SCALE	FRANCHISE FEES	PROPERTIES IN SYSTEM	ROOMS IN SYSTEM
Aiden®	2018	Upscale	Application: $49,000 Royalty: 5% of GRR Marketing: 2.1% of GRR	31	3,185
Best Western®	1946	Midscale	Application: $49,000 Royalty: 5% of GRR Marketing: 2.1% of GRR	1,719	127,209
Best Western Plus®	2011	Upper Midscale	Application: $49,000 Royalty: 5% of GRR Marketing: 2.1% of GRR	1,186	108,350
Best Western Premier®	2011	Upscale	Application: $49,000 Royalty: 5% of GRR Marketing: 2.1% of GRR	120	14,377
BW Premier Collection®	2014	Upscale	Application: $29,000 Royalty: 5% of GRR	78	8,992
BW Signature Collection®	2017	Upper Midscale	Application: $29,000 Royalty: 5% of GRR	174	13,463
Executive Residency by Best Western®	2016	Upper Midscale	Application: $49,000 Royalty: 5% of GRR Marketing: 2.1% of GRR	7	578
GLō® Best Western	2015	Upper Midscale	Application: $49,000 Royalty: 5% of GRR Marketing: 2.1% of GRR	12	952
SureStay® by Best Western	2016	Economy	Application: $38,000 Royalty: 4% of GRR Marketing: 4% of GRR	169	10,094
SureStay Collection® by Best Western	2016	Upper Economy	Application: $29,000 Royalty: 5% of GRR	136	8,311
SureStay Plus® by Best Western	2016	Upper Economy	Application: $37,500 Royalty: 4% of GRR Marketing: 4% of GRR	118	9,109
SureStay Studio® by Best Western	2019	Economy	Application: $37,500 Royalty: 4% of GRR Marketing: 4% of GRR	7	394
Vīb® Best Western	2014	Upscale	Application: $49,000 Royalty: 5% of GRR Marketing: 2.1% of GRR	5	455
WorldHotels™ Crafted	2021	Upper Upscale	Application: $25,000 Royalty: 2-4% of GRR Marketing/Loyalty Program: 2% of GRR	25	2,800
WorldHotels™ Distinctive	1971	Upscale	Application: $25,000 Royalty: 2-4% of GRR Marketing/Loyalty Program: 2% of GRR	43	9,895
WorldHotels™ Elite	1971	Upper Upscale	Application: $25,000 Royalty: 2-4% of GRR Marketing/Loyalty Program: 2% of GRR	61	21,844
WorldHotels™ Luxury	1971	Luxury	Application: $25,000 Royalty: 2-4% of GRR Marketing/Loyalty Program: 2% of GRR	7	937

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Back

1 - BWH Hotels2 - Coast Hotels3 - Cobblestone Hotels4 - Extended Stay America5 - G6 Hospitality6 - hihotels by Hospitality International7 - IHG Hotels & Resorts8 - My Place Hotels of America9 - Red Roof10 - stayAPT Suites11 - Wyndham Hotels & Resorts

Next