As the brand landscape becomes increasingly competitive with more and more choices for hotel owners, LODGING’s annual Guide to Franchising provides a roadmap to help hoteliers navigate the market. This online section contains pertinent data related to the respective brands, including franchise fees, development costs, length of contract, and number of properties in the system.
The following companies and their brands are listed in alphabetical order. All numbers are reflective as of March 31, 2023.
Best Western International
COMPANY SNAPSHOT
- Total number of properties (Global): 3,889
- Total number of properties (U.S.): 2,132
- Rewards Program: Best Western Rewards®
- Contact: Katie Ray, Katie.Ray@bwh.com
Note: Best Western International participated in LODGING’s print Franchise Spotlight
| BRAND | FRANCHISING SINCE | CHAIN SCALE | FRANCHISE FEES | PROPERTIES IN SYSTEM | ROOMS IN SYSTEM |
|---|---|---|---|---|---|
| Aiden® by Best Western | 2018 | Upper Midscale | Application: $49,000 Royalty: 5% of GRR Marketing: 2.1% of GRR | 20 | 2,022 |
| Best Western® | 1946 | Midscale | Application: $49,000 Royalty: 5% of GRR Marketing: 2.1% of GRR | 1,747 | 129,386 |
| Best Western Plus® | 2011 | Upper Midscale | Application: $49,000 Royalty: 5% of GRR Marketing: 2.1% of GRR | 1,209 | 108,858 |
| Best Western Premier® | 2011 | Upscale | Application: $49,000 Royalty: 5% of GRR Marketing: 2.1% of GRR | 125 | 15,417 |
| BW Premier Collection® | 2014 | Upscale | Application: $29,000 Royalty: 5% of GRR | 90 | 10,175 |
| BW Signature Collection® | 2017 | Upper Midscale | Application: $29,000 Royalty: 5% of GRR | 122 | 8,581 |
| Executive Residency by Best Western® | 2016 | Upper Midscale | Application: $49,000 Royalty: 5% of GRR Marketing: 2% of GRR | 8 | 678 |
| GLō® Best Western | 2015 | Upper Midscale | Application: $49,000 Royalty: 5% of GRR Marketing: 2.1% of GRR | 12 | 982 |
| SureStay® by Best Western | 2016 | Economy | Application: $37,500 Royalty: 4% of GRR Marketing: 4% of GRR | 161 | 9,907 |
| SureStay Collection® by Best Western | 2016 | Economy | Application: $47,500 Royalty: 4% of GRR Marketing: 4% of GRR | 119 | 7,434 |
| SureStay Plus® by Best Western | 2016 | Economy | Application: $37,500 Royalty: 4% of GRR Marketing: 4% of GRR | 118 | 9,521 |
| SureStay Studio® by Best Western | 2019 | Economy | Application: $37,500 Royalty: 4% of GRR Marketing: 4% of GRR | 7 | 433 |
| Vīb® Best Western | 2014 | Upscale | Application: $49,000 Royalty: 5% of GRR Marketing: 2.1% of GRR | 5 | 455 |
| WorldHotels™ Crafted | 2021 | Upscale | Application: $35,000 | 22 | 1,987 |
| WorldHotels™ Distinctive | 1971 | Upscale | Application: $35,000 | 46 | 8,435 |
| WorldHotels™ Elite | 1971 | Upper Upscale | Application: $35,000 | 72 | 24,540 |
| WorldHotels™ Luxury | 1971 | Luxury | Application: $35,000 | 5 | 618 |
