PARSIPPANY, N.J.—The Wingate by Wyndham hotel brand has unveiled a refreshed new-construction prototype concept that evolves the guest experience to better meet travelers’ needs while lowering development costs and capturing greater efficiencies for hotel owners.
The updated design for the new-construction brand creates an open, inviting lobby and lounge space that allows guests to stay connected and productive in contemporary surroundings, creating a social setting suitable for work or leisure. The design also reduces the costs for hotel owners to build and operate a new Wingate by Wyndham property on a more efficient footprint, offering approximately 10 percent in savings compared to the brand’s previous prototype.
“Along with evolving the brand to keep it relevant in today’s marketplace, we are focused on giving our franchisees a high-performing, reliable product,” aid Bill Hall, brand senior vice president of Wingate by Wyndham. “With the steady interest and growth in construction the upper-midscale and midscale segments are experiencing, this prototype is available at the right time to meet that demand and to help hotel owners and developers obtain the highest possible returns for their investments at a lower development cost.”
The open lobby offers guests a relaxing social environment with comfortable furniture in natural tones, as well as a slotted ceiling that lets in natural light. Integrated technology is found throughout the space, including multiple connectivity areas, four large flat-screen televisions, and free high-speed wireless internet access. The communal breakfast area transforms to a bar, event space, or additional seating throughout the day, allowing for greater flexibility and use of space.
The new prototype is designed with 99 guestrooms over four floors. Accommodations have received a refreshing facelift, with higher ceilings and a redesigned, larger bathroom that includes modern finishes, a walk-in shower, and illuminated vanity mirror.
The building’s exterior now features cleaner lines and a more contemporary porte-cochère. The building has been designed to be LEED-certifiable and includes LED lighting, low-flow fixtures, and optional outdoor parking areas specifically for car-charging stations.
Additional features include an on-site market offering convenience items, meeting and board rooms with interactive screens, and a fully equipped fitness center. Hotel owners have the option of adding an outdoor pool and associated public space.
Existing Wingate by Wyndham properties will be able to implement the overall look and feel of the new design through similar color palettes, furniture offerings, and other design elements.