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Wyndham Garden Unveils Global Hotel Prototype

PARSIPPANY, N.J.—The upper-midscale Wyndham Garden brand is shedding light on its first global hotel prototype, designed to make travel easier and more carefree while delivering greater returns for hotel owners through operating efficiencies. The new offering surpasses the segment, creating an upscale experience by incorporating modern architecture, functional design, and an all-day inclusive culinary concept. Wyndham Garden’s prototype conveys the promise...

Crowne Plaza Unveils Next Generation Guestroom

LONDON—Crowne Plaza Hotels & Resorts today unveils its next generation guestroom designed to meet the changing needs of today’s modern business traveler. The brand worked for the past two years with leading designers from outside the sector, Future Agenda and Pearson Lloyd, specializing in areas such as the future of workspace. Like the "working triangle" of a chef’s kitchen, the new...

Scott Meyer on Carlson Rezidor’s Country Brand Overhaul

Seventeen months ago, the Carlson Rezidor Hotel Group introduced a new, more contemporary prototype for its well-established Country Inns and Suites brand. It was the brand’s fourth such overhaul. The objective of the “revitalization” was to broaden Country Inns and Suites’ audience, while retaining the loyal customers and franchisees that had supported the brand over the long term. Many...

New Midscale Brand Prototypes Share Common Ground

Despite a strong overall recovery in the hotel industry, the midscale and upper midscale tiers have lagged behind in revenue growth. According to data from STR, the two sectors drove RevPAR growth of 4 percent last year, trailing the overall increase of 5.4 percent. As a result, midscale and upper midscale brands have launched new design prototypes to appeal...

Wingate by Wyndham Debuts Refreshed Hotel Prototype

PARSIPPANY, N.J.—The Wingate by Wyndham hotel brand has unveiled a refreshed new-construction prototype concept that evolves the guest experience to better meet travelers’ needs while lowering development costs and capturing greater efficiencies for hotel owners. The updated design for the new-construction brand creates an open, inviting lobby and lounge space that allows guests to stay connected and productive in contemporary...