Tag: marketing
Sarah Searls on Becoming Choice’s First Chief Customer Officer
Sarah Searls has spent the majority of her career working in analytics—first for America Online and Time Warner for nearly 10 years before moving...
Positive Impact: Viceroy Hotels Asks For More Out of Social Influencers
When influencer Andrew Glatt stayed at the Viceroy Chicago in November, neither the hotel’s Tesla Model X house car, its sprawling rooftop lounge, nor...
Exploring New Trends in Hospitality Marketing at HSMAI’s 2020 Marketing Strategy Conference
It’s a new year and, while hotel marketers face many of the same recurring issues, 2020 is expected to present both new challenges and...
Starring Role: Fontainebleau Miami Beach Hosts Film Crews and Guests
On top of hosting its usual guests last June, Fontainebleau Miami Beach welcomed production crews to the property, accommodating filming in the hotel’s lobby...
Best Practices for Growing Direct Booking Revenue
Digital marketing has been around for more than 20 years, yet it still feels very disruptive, and for most organizations, is under-delivering on its...