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Small Luxury Hotels of the World Relaunches Guest Loyalty Program

Small Luxury Hotels of the World Relaunches Guest Loyalty Program

Small Luxury Hotels of the World (SLH) has launched a free-to-join loyalty program–INVITED—to replace its previous program, The Club of SLH. INVITED offers all members access to exclusive rates, guaranteed benefits, and “Small Luxuries” at the company’s 500 small, independently ...

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Using Mobile To Improve Traveler Loyalty

Using Mobile To Improve Traveler Loyalty

The mobile-loving tendencies of today’s consumers—particularly those in their twenties and early thirties known as the Millennial demographic—are dramatically transforming how they go about researching and booking their lodging and travel plans. Whereas travelers historically booked their vacations three to ...

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Four Ways to Build Guest Loyalty at Independent Hotels

Four Ways to Build Guest Loyalty at Independent Hotels

It’s no secret that guest loyalty drives revenue at hotels. Dedicated customers bring with them a number of advantages, as they’re more likely to book direct and tend to contribute a higher ancillary spend. Most importantly, they become invaluable assets to your ...

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The Importance of Data Scientists in Customer Loyalty

Customer loyalty is at the top of most—if not all—of the big hotel companies’ priorities. These companies’ efforts to improve and enhance loyalty have turned a spotlight on a job that has previously gotten little attention: Data scientists. Through online ...

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