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Four Ways to Build Guest Loyalty at Independent Hotels

Four Ways to Build Guest Loyalty at Independent Hotels

It’s no secret that guest loyalty drives revenue at hotels. Dedicated customers bring with them a number of advantages, as they’re more likely to book direct and tend to contribute a higher ancillary spend. Most importantly, they become invaluable assets to your ...

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The Importance of Data Scientists in Customer Loyalty

Customer loyalty is at the top of most—if not all—of the big hotel companies’ priorities. These companies’ efforts to improve and enhance loyalty have turned a spotlight on a job that has previously gotten little attention: Data scientists. Through online ...

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