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IHG Reveals New Midscale Brand—Avid Hotels

IHG Reveals New Midscale Brand—Avid Hotels

ATLANTA–InterContinental Hotels Group (IHG) has revealed the name of its new high-quality midscale brand—avid hotels—alongside a brand logo and renderings of the hotel exterior, public space, and guestrooms. First introduced to owners at the IHG Americas Conference in June, the ...

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