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Jennifer Gribble avid hotels

LODGING Insider: Jennifer Gribble Explains IHG’s New avid hotels Brand

LODGING meets with Jennifer Gribble, vice president, Americas, Holiday Inn Express and avid hotels, IHG, at avid's first-ever location in Quail Springs outside of Oklahoma City...

The Importance of Brand Differentiation in the Midscale Space

When travelers are searching for a hotel stay, there are dozens of options for them to choose from—ranging from high-end luxury properties to your...

IHG’s First avid hotel Comes To Life Less Than a Year After Launch

Last year, IHG announced its plans for a new midscale brand—avid hotels. Developed with extensive input from both owners and guests, the brand is...
avid hotels - Q1 2018

IHG’s avid hotels Brand Launches Franchising in Mexico

Less than six months after its official launch in the United States, IHG’s newest midscale brand, avid hotels, is now available for franchising in...
avid hotel groundbreaking

IHG Breaks Ground on First avid hotel in Oklahoma City

Yesterday, IHG celebrated the groundbreaking of the first property for their new brand, avid hotels, in Oklahoma City. The 87-room avid hotel Oklahoma City–Quail...