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Choice Hotels Launches New Branding Effort

Choice Hotels Launches New Branding Effort

ROCKVILLE, Md.—Choice Hotels International, Inc. introduced a new identity that is rolling out company-wide. The launch includes a new look and feel and an integrated advertising campaign that spans TV, radio, digital, and mobile designed to grow Choice’s brand awareness ...

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Value Place Launches New Name, New Brand

Value Place Launches New Name, New Brand

WICHITA, Kansas—Value extended-stay hotel brand Value Place has changed its name to WoodSpring Suites, effective immediately. It also is developing a brand extension with a more enhanced offering, WoodSpring Suites Signature, designed to appeal to less price sensitive guests. “Our ...

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AmericInn Celebrates Banner Year During Annual Convention

AmericInn Celebrates Banner Year During Annual Convention

LAS VEGAS—AmericInn reported increased revenues and investments, and new marketing campaigns during its annual AmericInn convention this week in Las Vegas. AmericInn CEO and President Paul Kirwin sought to spark the spirit for continued growth and success within the brand ...

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Starwood Hotels Announces Tribute Soft Brand

Starwood Hotels Announces Tribute Soft Brand

Today, Starwood Hotels & Resorts Worldwide announced Tribute Portfolio, a soft brand of four-star, upper upscale properties. It’s the company’s 10th brand and the first new launch in nine years. It’s also the biggest move the company has taken since CEO ...

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