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The Soft Sell

The Soft Sell

With soft branding, independents can act like a chain when it makes good business sense.

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Three Tips from: Richard Kessler

Three Tips from: Richard Kessler

Advice from the CEO of the Kessler Collection on the path to success. Define your goal. People need to be very clear about what they’re going to create. Do they really want to create a boutique hotel, or do they ...

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Hotel Fitness Programs are Bulking Up

Hotel Fitness Programs are Bulking Up

A growing number of hotels are offering innovative, easy-to-implement health and fitness programs – from rooftop boot camps to outdoor running trails – that attract health-conscious consumers and raise guest satisfaction scores. Westin partnered with New Balance to lend out ...

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Hotels See Local Sourcing Pay Off

Hotels See Local Sourcing Pay Off

The menu at the Elements on Level One restaurant in Herndon, Va., reads like a guidebook to the surrounding area. The Meyer natural strip steak comes from Duck Farms in Madison, Va., the handmade goat cheese from Firefly Farms in ...

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