Kelsey Fenerty
Kelsey Fenerty is a research analyst at STR.
Hotel Segmentation: Understanding U.S. Demand Patterns Amid Pandemic Shifts
The pandemic has no doubt created a shift in the U.S. hotel demand mix, but while deviations from historical trends have been aplenty, recent data shows a return of seasonal patterns. With concerns persisting...
Unique Advantage: Soft Brands Positioned to Recovery Quickly
One week ahead of the long-awaited Memorial Day weekend, U.S. soft brand hotels reached the 50 percent occupancy mark for the first time since March 2020. For soft brands, which are collections of unique...
Holding On: The Resilience of Rural Hotels
Per STR, rural hotels are defined as hotels found in submarkets with a population density below 150 people per square mile, or the first quartile of total submarkets by population density. Key performance indicators...
Extended-Stay Hotels Remain Attractive To Hoteliers and Guests
Hoteliers are continuing to enjoy strong performance in the extended-stay segment. These hotels’ home-like amenities are responsible for their rising popularity among travelers, and a profitable operating model is fueling further development. Additionally, the...