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‘Tru’ Story on Hilton’s Newest Brand

‘Tru’ Story on Hilton’s Newest Brand

On Jan. 25, Hilton Worldwide unveiled Tru by Hilton, a midscale brand geared toward the millennial traveler with bright pops of color and a minimalist approach to design. Right out of the gate, Hilton has signed 102 hotels, with another ...

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Forming Alliances to Gain Leverage over OTAs

Forming Alliances to Gain Leverage over OTAs

Marriott International’s acquisition/merger with Starwood has created the world’s largest hotel company with 30 brands, about 5,500 properties, and roughly 1.1 million available rooms in over 100 countries. The new company will offer a huge variety of locations, property types, ...

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Jumping into Lodging from Another Marketplace

Jumping into Lodging from Another Marketplace

Originally a restaurateur, Mike Whalen, principal at the Heart of America Group, entered the lodging industry accidentally. The company’s original Machine Shed restaurant on the outskirts of Davenport, Iowa, was located next to a small, somewhat unsavory motel. Whalen knew ...

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Landlords Running Unregulated Airbnb Hotels

Landlords Running Unregulated Airbnb Hotels

A growing number of commercial landlords are using Airbnb to run unregulated hotels in major cities, a new study released by the American Hotel & Lodging Association claims. The report, which was conducted by researchers at Penn State University’s School ...

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