MCLEAN, Virginia—Waldorf Astoria Hotels & Resorts announced a first-time sponsorship with IMG for New York Fashion Week: The Shows from September 9-13. In addition to participating in a curated NYFW: The Talks produced by IMG, fashion house Proenza Schouler, founded by designer duo Jack McCollough and Lazaro Hernandez, will present a look inspired by Waldorf Astoria.
Each season, IMG produces NYFW: The Talks, a series of chats and panel discussions with fashion designers and industry leaders. This year’s attendees can take part in a salon-style talk titled “From Destinations to Design: Travel’s Influence on Fashion” with panelists Dino Michael, senior vice president and global head, Hilton Luxury Brands; Jack McCollough and Lazaro Hernandez of Proenza Schouler; and moderator Jacqui Gifford.
VIP guests of NYFW 2023 can also visit the Waldorf Astoria lounge throughout the week for a beverage experience, offering cocktails that are found at Peacock Alley at Waldorf Astoria properties across the globe and light canapés with seating and decor reflective of the brand’s aesthetic.
To round out the collaboration, Proenza Schouler will present a look inspired by the Waldorf Astoria woman in the brand’s Spring/Summer 2024 runway show. As Proenza Schouler’s first luxury hotel brand partnership, the collaboration will show a fusion of fashion with the hotel brand’s style.
“As Waldorf Astoria Hotels & Resorts embarks on this exciting partnership with IMG for NYFW 2023, I’m confident we will contribute to the larger conversation surrounding the worlds of fashion and hospitality in a truly remarkable and meaningful way,” said Dino Michael, senior vice president, and global head, Hilton Luxury Brands. “I personally can’t wait to see how Proenza Schouler interprets Waldorf Astoria’s timeless elegance on the runway, and I’m equally excited to take part in the NYFW: The Talks to further showcase how Waldorf Astoria is a global pillar of culture and sophistication.”
“We are thrilled to be partnering with Waldorf Astoria Hotels & Resorts on this special collaborative project that brings together our shared sensibilities and our mutual commitment to luxury while exploring Waldorf Astoria’s iconic heritage through the prism of our very own Proenza Schouler language,” said Jack McCollough and Lazaro Hernandez of Proenza Schouler.
