CAPE TOWN, South Africa—Valor Hospitality Partners announced a partnership with InnSight Advisory. Valor maintains an existing presence in the United States, the United Kingdom, South Africa, and Dubai. In celebration of Valor’s tenth year in Africa, this collaboration will enable the brand to expand its services in the destination, the Middle East, and the Indian Ocean islands.
Valor Hospitality is a fully integrated management and operations solution, with knowledge in hotel management, operations, development, and asset management. The partnership with InnSight Advisory will allow the two companies to leverage one another’s strengths to provide expanded hospitality services to clients.
“We are excited to welcome InnSight Advisory to the Valor family,” said Euan McGlashan, CEO of Valor. “Their expertise and reputation in the African hospitality industry will be a great asset to our growing global team, and we look forward to collaborating with them to provide exceptional service to our clients. We are mutually driven to grow our footprint throughout Africa with renowned international hospitality companies and their respective brands, and InnSight will help provide that support.”
InnSight Advisory has rebranded to Valor Advisory and provides a suite of advisory services to hotels, resorts, restaurants, and other hospitality sectors. The services will include project management, asset management, operations consulting, strategic planning, branding, and bespoke marketing services, sales representation, profit improvement plans, food and beverage consulting and conceptualization, and more.
“We are thrilled to partner with Valor Hospitality and take our company to the next level,” said Mark Jakins, executive director of InnSight Advisory. “By combining our expertise with Valor’s global resources, we are able to offer a bespoke and comprehensive hospitality advisory service that will drive growth and profitability for all parties—as well as a strategic Valor business development division led by InnSight co-founder, Mike Devereux.”
The partnership and rebranding will take place effective immediately.