UPDATED: Industry Conferences Scheduled for 2021

Conference center

In light of the COVID-19 pandemic, several hospitality industry conferences have postponed or gone virtual with events, while others are moving forward with their original dates. Below is a list of 2021 conference announcements.

Last updated December 1, 2020

AAHOA Convention & Trade Show

The 2021 AAHOA Convention & Trade Show is planning to take place May 4-7, 2021, at Kay Bailey Hutchison Convention Center in Dallas.


On November 23, 2020, Northstar Travel Group and The BHN Group announced plans to reschedule the next Americas Lodging Investment Summit (ALIS) and ALIS Law to July 2021. ALIS will be held from July 26-28, 2021, at the JW Marriott/Ritz-Carlton Los Angeles L.A. LIVE and ALIS Law will be held from July 25-26, 2021, at the Courtyard/Residence Inn Los Angeles L.A. LIVE.

“We believe that shifting the conferences from April to July will maintain the safety and well-being of our delegates as it hopefully will provide additional time for vaccines to be distributed and for the virus to be better contained,” wrote Jeff Higley, president, The BHN Group, in the announcement. “This would, in turn, provide governments with more reasons to allow live, in-person gatherings such as ALIS and ALIS Law to maximize the use of a venue’s space while still providing a safe, healthy environment.”

The 20th anniversary of ALIS was originally scheduled for January, then moved to April before being rescheduled for July. In lieu of hosting an in-person ALIS in January 2021, The BHN Group plans to host a live, online event called ALIS Winter Update on Monday, January 25, 2021.

In 2022, Northstar Travel Group and The BHN Group expect to return to January dates for ALIS and ALIS Law.


The Boutique & Lifestyle Leaders Association (BLLA) plans to host three digital conferences in 2021: the 7th annual Women in Travel and Hospitality Conference on March 9; the Boutique Hotel Investment Conference from June 2-3; and the Boutique Lifestyle Leadership Conference from October 25-26.


The American Hotel & Lodging Association’s (AHLA) next ForWard 2020 event is slated to take place from May 11-12, 2021, at the Hilton Chicago.

HD Expo + Conference

In November 2020, Hospitality Design announced its decision to postpone the 30th annual HD Expo + Conference—originally scheduled to take place May 4-6, 2021—until August 24-25, 2021. The show will remain at the Mandalay Bay Convention Center in Las Vegas, Nevada.


After hosting a virtual CYBER HITEC in 2020, Hospitality Financial and Technology Professionals (HFTP) announced on November 18, 2020, plans to return to an in-person event in 2021. HITEC North America 2021 will be held on September 27-30 at the Kay Bailey Hutchison Convention Center in Dallas, Texas. Traditionally held in June, HITEC has been pushed back to give the hard-hit hospitality industry an opportunity to build positive momentum as it recovers from the pandemic-related slowdown. In addition, HFTP will co-locate its Annual Convention with HITEC Dallas.

HITEC Dallas attendees can expect a four-day education program planned and presented by industry experts as well as an exhibit hall hosting more than 300 companies.

HSMAI’s ROC Americas 

Hospitality Sales & Marketing Association International’s (HSMAI) ROC Americas program and associated executive roundtables focused on hotel revenue optimization will take place from September 28-29, 2021, in Dallas. The event will be co-located with HITEC Dallas taking place September 27-30, 2021.

Hunter Hotel Investment Conference

The next Hunter Hotel Investment Conference is planning to take place from March 9-11, 2021.

HX: The Hotel Experience

The next HX: The Hotel Experience Powered by AAHOA is scheduled for November 14-15, 2021 in New York City.


On September 30, 2020, the U.S. Travel Association announced that its annual trade show, IPW, will be a live, in-person event held in Las Vegas from September 18-22, 2021.

The Lodging Conference 

The 26th annual Lodging Conference is slated to take place at the JW Marriott Desert Ridge Resort & Spa in Phoenix, Arizona, from September 27-30, 2021.


RTRX 2021 is scheduled for August 4-7, 2021. The event takes place each August in Columbus, Ohio, and is a partnership of Rockbridge, Pelotonia, and the Columbus Partnership.

Wyndham Global Conference

On May 26, 2020, Wyndham announced plans to postpone its 2021 Global Conference to help relieve franchisees of event-related fees.


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