University Athletics

Athletics play a major role in the university selection process for many high school
students all over the United States. And college athletics are big business—31.15 million
people attended college sporting events in spring 2015. College football alone is a multibillion-dollar industry that ranks as the third most popular sport in the United States (after the NFL and MLB). This industry represents a wealth of opportunities for hoteliers looking for markets with a built-in demand driver.