CALI, Colombia—Tru by Hilton Cali Sur opened, marking the brand’s first hotel in Columbia. This new hotel, operated by Hoteles MS, is nearby universities, shopping centers, hospitals, and two technology hubs.
“We are thrilled to witness Tru by Hilton’s remarkable growth in the Caribbean and Latin America,” said Andrew Harp, brand leader, Tru by Hilton. “The opening of Tru by Hilton Cali Sur in Colombia is a significant milestone in our journey, showcasing our commitment to delivering energetic and engaging stays in dynamic locations, with unique amenities and a spirited, engaging atmosphere.”
“We’re here to change the game in Colombian hospitality,” said Ana María Montilla, general manager, Hoteles MS. “We believe in the simplicity of the heart and in an agile, focused spirit, offering a fun and engaging environment that promotes connections.”
Tru by Hilton Cali Sur has 98 guestrooms designed to provide a balance between comfort and style. Guests can use amenities at the hotel including a gym, WiFi, and social spaces for games and gatherings.
Guests can start their day with the “Top It” breakfast bar, where they can customize their meal with a variety of toppings for pancakes, bagels, oatmeal, and more. The hotel also offers a 24/7 market with snacks, beverages, and travel essentials.
The hotel is located in Bochalema Plaza in the southern part of Cali. Cali is an economic and cultural center in Colombia, known for its hospitality, cuisine, and tourist attractions.
Since its launch in Mexico and Brazil in 2023, the Tru by Hilton brand has achieved growth in the Caribbean and Latin America, with 20 planned hotels including upcoming market firsts in Argentina, Chile, Costa Rica, Dominican Republic, Honduras, and Puerto Rico.
The arrival of the Tru by Hilton brand to Colombia builds on Hilton’s expansion in the region. In the last decade, Hilton has tripled in size in CALA, expanding to nine new countries and territories, and launching seven new brands, including Tru by Hilton.
Hilton currently has a portfolio of more than 225 open hotels and resorts in 29 countries across the Caribbean and Latin America, with over 20 hotels in Colombia.
