The Don CeSar Completes Three-Year Renovation

The Don CeSar

St. Pete Beach, Fla. — Florida’s iconic Pink Palace, The Don CeSar, has officially unveiled its multi-million-dollar renovation enhancing and expanding the historic resort. Managed by Davidson Resorts, The Don CeSar’s top-to-bottom renovation embraces its 93-year history as a Gulf Coast icon while fusing modern amenities, sleek design, and world-class experiences to set the tone for generations of visitors to come.

“We’re excited to usher in The Don of a new era while maintaining our resilient legacy as a global hospitality leader,” said Thomas Fraher, The Don CeSar’s general manager. “Through the decades, The Don has been a luxurious respite from life’s many challenges. We’re thrilled to revive and honor this prestigious landmark, and also offer a stunning gathering place for visitors to reconnect at a time when rejuvenation is most important.”

The redesign of the Pink Palace began in 2018, when Florida-based design studio, Edge of Architecture, brought a fresh look to meeting spaces, guest corridors, exteriors, and the 71-room, all-suite Beach House Suites by The Don CeSar. In 2019, The Don partnered with Boston-based Parker-Torres Design to transform The Don Boutiques retail experience, The Lobby Bar, Uncle Andy’s Market, and Maritana, the property’s fine dining restaurant helmed by Executive Chef Emily Ferrari.

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The final phase, unveiled this month, showcases the transformative redesign of the beachfront resort’s 277 rooms and suites and introduces a new pool bar with a rooftop deck, a new full-service restaurant, and a complete restoration of the palm-tree-lined front drive.

The redesigned guestrooms incorporate a beach-inspired aesthetic using elements such as wicker, whitewashed headboards, and blush tones reflective of the hotel facade. The new Beacon Pool Bar & Lookout offers poolside bites, a selection of beach-inspired cocktails, and a rooftop lounge with views of the Gulf of Mexico. Society Table serves all-day Florida Gulf fare. Within Society Table, The Demonstration Room will host regular chef-led activations and tastings complimentary for guests, such as “How to make your own at home truffles” or “The secret to making the perfect frosting.”

 


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