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Spot X Hotel

X Marks the Spot: Spot X Hotel – Orlando by The Red Collection Lobby

In December, Red Roof announced the latest addition to its soft brand, The Red Collection: the upper-midscale SPOT X Hotel – Orlando/International Drive. Location...
SPOT X Hotel—Orlando

SPOT X Hotel—Orlando Opens as Part of Red Roof’s The Red Collection

COLUMBUS, Ohio — SPOT X Hotel—Orlando, part of Red Roof’s The Red Collection, has officially opened. Developed to deliver an upper-midscale experience that provides...
New York City

Red Roof Grows Footprint, Enters New York City Market

Columbus, Ohio—Red Roof ended the year with a 17 percent year-over-year increase in property openings across all brands, including Red Roof Inn, Red Roof...
State House Inn Lobby Lounge

Red Roof Expands The Red Collection with State House Inn in Springfield, Illinois

Springfield, Ill.–State House Inn, the second property and first franchised property in The Red Collection, Red Roof’s entry into the soft-brand space, has opened...
Hospitality execs on soft brands

Six Hospitality Leaders Talk Soft Brands

What is the role of 
social media in the 
soft brand segment? “Our key social audience includes independent travelers in search of original and local...