Tag: soft brands
Machine & Taconic Capital Add Hollywood VOLUME, A Tribute Portfolio Hotel
LOS ANGELES, California—Machine Investment Group and Taconic Capital announced the launch of Hollywood VOLUME. Formerly tommie Hollywood, the property relaunched as a lifestyle hotel...
The Third Alternative: Soft Branding Has Emerged as a Compelling Compromise Between Core Branding...
Historically, hotel owners have had the option to either affiliate with a known brand or operate independently. Affiliating with a brand provided access to...
Ask Anthony: Independent Hotels Joining Soft Brands
I own a small independent hotel and am exploring branding options to help increase visibility in our popular metropolitan area. Would you recommend becoming...
Sonesta Expands Portfolio With Two New Soft Brands
NEWTON, Massachusettes—Sonesta International Hotel Corporation announced the debut of two soft brands within its expanding portfolio: Classico, A Sonesta Collection, and MOD, A Sonesta...
The Soft Brand Strategy: Plugging Into the Power of a Parent Brand Has Its...
LODGING brings you the third installment of our three-part Ownership Series, providing owner perspectives on various hot topics and industry trends. We speak with...