Tag: soft brand
Red Roof Opens First Soft-Brand Property in Downtown Chicago
CHICAGO—The St. Clair Hotel, the first property in Red Roof's first soft brand, The Red Collection, opened in downtown Chicago at 162 E. Ontario...
Hilton’s Tapestry Collection Debuts in New York City with The Bernic Hotel
MCLEAN, Va.—Tapestry Collection by Hilton has added The Bernic Hotel New York City to its portfolio of upscale properties. The first Tapestry Collection property...
Historic Hotel Reaps the Benefits of Best Western’s Brand Engine
Built in 1921, Genetti Hotel & Suites in Williamsport, Pennsylvania, is a 208-room, historic, full-service hotel. When Best Western announced it was accepting applications...
How Red Roof Plans to Break Into City Centers
Red Roof recently announced plans to expand the Red Collection, a portfolio of upper-economy to midscale hotels in city centers that the company launched...
Choice Hotels Focuses on Franchisees at 64th Annual Convention
Last week, more than 6,000 people—including owners, developers, managers, vendors, and Choice Hotels corporate team members—met at Mandalay Bay Resort and Casino in Las...