Tag: soft brand
Ascend Hotel Collection Focuses on Major Markets for Growth
ROCKVILLE, Md.—Choice's Ascend Hotel Collection is focusing on top markets in its plans to expand. The soft brand is coming off one of its...
Ascend Hotel Collection Surpasses 200 Properties Open
ROCKVILLE, Md.—The Ascend Hotel Collection reached a milestone by surpassing 200 properties open globally, with more than 50 in the pipeline. The upscale brand,...
Best Western Launches Third Soft Brand—BW Signature Collection
PHOENIX–Best Western Hotels & Resorts today announced its eleventh brand and newest soft brand, BW Signature Collection by Best Western. With this new brand,...
Red Roof Launches First Soft Brand—The Red Collection
CHICAGO—Red Roof has launched the company's first soft brand in its 44-year history—The Red Collection. The St. Clair Hotel in Downtown Chicago will become...
Living in a Brand-Powered World
Today, there seem to be more and more independent hotels with their own distinctive personalities. But success is not a given for these independent...