Tag: soft brand
Upscale Climb: How the WorldHotels Collection Suits Best Western
As longtime president and CEO of Best Western Hotels & Resorts, David Kong has led the company’s growth to its current global portfolio of...
RLH Corporation Creates Subsidiary for Technology Innovation—RLabs
DENVER—RLH Corporation announced the creation of a new subsidiary, RLabs, Inc. RLabs was formed to be a travel technology-based innovator that houses and builds...
Red Roof Expands The Red Collection with State House Inn in Springfield, Illinois
Springfield, Ill.–State House Inn, the second property and first franchised property in The Red Collection, Red Roof’s entry into the soft-brand space, has opened...
Red Roof Opens First Soft-Brand Property in Downtown Chicago
CHICAGO—The St. Clair Hotel, the first property in Red Roof's first soft brand, The Red Collection, opened in downtown Chicago at 162 E. Ontario...
Hilton’s Tapestry Collection Debuts in New York City with The Bernic Hotel
MCLEAN, Va.—Tapestry Collection by Hilton has added The Bernic Hotel New York City to its portfolio of upscale properties. The first Tapestry Collection property...