Tag: pricing
Pricing Trends: Class-Level Patterns and the Impact of Inflation
Over the past two years, class-level hotel occupancy has served as a proxy to track the recovery of different industry segments. The lower-tier, leisure-based...
Lodging On Demand — Episode 25: Optimizing Pricing Post-Pandemic
Leisure travel came back in force this summer across many U.S. markets. However, the industry’s outlook for the fall remains hazy; uncertainty caused by...
Finding Business in 2020: Capturing Demand in Beach Markets and Beyond
Since the pandemic’s low point in mid-March when COVID-19 began prompting shutdowns and travel restrictions in the United States, STR recorded just three instances...
Building an Accurate Forecast: The Lifeblood of Any Hotel Revenue Manager
Over the past 40 years, hoteliers have made significant progress in the field of revenue management. Revenue management is no longer just thought of...
Circumstances That Could Lead To Accusations of Price Gouging
Earlier this year, when wildfires in California began to spread and grow to out-of-control proportions, thousands were forced to evacuate. Some stayed with family...