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Millennials Spending More on Travel Than Other Generations

According to new data from Bank of America, millennials are spending more on travel than other generations. The data, gleaned from a survey aggregated from...

98 Percent Of People Find Online Reviews Reliable

ReportLinker, a data company that simplifies how analysts get industry data, conducted a survey to answer three questions: Do people trust online reviews more...

Skyrocketing Customer Acquisition Costs Impact Asset Value

Hotel owners are interested in all facets of your property’s operation and efficiency, but perhaps the most important area—the one that is always top...

The Importance of Data Scientists in Customer Loyalty

Customer loyalty is at the top of most—if not all—of the big hotel companies’ priorities. These companies’ efforts to improve and enhance loyalty have...

Navigating the Complexities of Data Privacy

Never before have we had access to the depth and breadth of customer data to deliver personalized compelling customer experiences. Mobile has changed the...
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