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Deciphering Data: Cope Percent by Property Guest Paid ADR

Implications of the Rising Cost of Customer Acquisition

On a superficial level, the implications of the rising costs of customer acquisition are easily identified. Increased costs lead to a decline in profitability,...
Hampton-Inn-and-Suites-Chattanooga

How Business Intelligence Platforms Can Streamline Reporting and Improve Performance

In the hotel industry, almost every single interaction—whether it be between team members and guests or between team members who work in different areas...

More Supply and Demand: A Look at the Economy Hotel Landscape

Economy hotels make up one of the seven chain-scale segments defined and benchmarked by STR. These chain scale segments are based primarily on annual...
Group Meetings - Data

Winning More Meetings Requires Hard Data

Most hotels rely on complimentary stays, elaborate dinners, spa treatments, and cookie-cutter sales tactics to win more event business. Today, the vast extent of...

Expedia Booking Data Shows Value of International Travelers in U.S.

International guests have a higher average daily rate and a longer length of stay than domestic guests booking within the U.S., according to an...
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