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Hospitality execs on soft brands

Six Hospitality Leaders Talk Soft Brands

What is the role of 
social media in the 
soft brand segment? “Our key social audience includes independent travelers in search of original and local...

Lodging Luminaries: Four Innovators in Hospitality Tech

The hotel industry is defined by its movers and shakers. Whether someone introduces an industry-disrupting technology or just executes a truly flawless renovation, those...

The Curio Collection Takes a Scientific Approach to Travel

Hilton’s Curio Collection took a science-based approach to brand development and marketing in September by sponsoring a scientific study for insights into what drives...

Check Out: Guestrooms at The Diplomat Resort in Hollywood, Fla.

With a history that began in the late 1950s, The Diplomat Resort in Hollywood, Fla., has hosted presidents, performers, and celebrities alike. In the...

Ames Boston Hotel Finishes $6 Million Renovation

BOSTON–The historic Ames Boston Hotel, a member of the Curio Collection by Hilton and of the Gemstone Collection by BENCHMARK, recently completed its $6...
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