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Chatbot - guest engagement technology

Beware of Guest Engagement Technology That Disengages Guests

It’s called The Singularity—the point at which Artificial Intelligence (AI) is indecipherable from human intelligence, essentially meaning that we as humans can’t tell the...
Red Roof PLUS Phoenix — As part of the brand's expansion, the company announced new headquarters

Red Roof Re-Platforms Digital Assets To Boost Direct Bookings

Red Roof had a busy year in 2017. In January, the company opened its 500th inn and its 50th PLUS+ location, and in September,...
Marriott Careers Chatbot

Marriott Adds Chatbot on Facebook Messenger To Aid Job Seekers

Bethesda, Md.–Marriott International has added a chatbot for Facebook Messenger to aid users with an interest in a career at the company. The Marriott Careers...

Are Guests and Hotels Ready for Chatbots?

Understanding and predicting customers’ online behavior helps travel and hospitality businesses better anticipate and meet guests’ needs. The rise of artificial intelligence (AI) presents an...