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The SureStay Plus Hotel by Best Western Redding opened its doors in Redding, Calif., last year. 

Best Western’s SureStay Hotel Group Reaches 300 Hotels

PHOENIX — Best Western Hotels & Resorts (BWHR) announced today that its SureStay Hotel Group has reached another milestone with more than 300 active...
Soft Brands in Hotel Industry

Soft Brands Continue to Permeate the Hotel Industry

To serve up some history, soft brands—also known as hotel collections—first appeared in the mid-2000s with a strong presence from both Choice Hotels and...
Signing a manchise agreement

Manchise Agreements: What To Know and Consider

When selecting a brand and manager for a hotel, owners are faced with a choice: either hire the “brand” to manage their asset or...
Aerial drone image of Miami Beach

sbe Partners With Accor To Launch The House of Originals Luxury Collection

NEW YORK—Developer, manager, and operator of global hospitality brands sbe has launched a new luxury global brand, The House of Originals, in partnership with...
Signia Hilton Indianapolis

Hilton Launches New Brand Focused on Meetings and Events, Signia Hilton

Today, Hilton announced the launch of Signia Hilton, a new brand designed to cater to “meeting professionals and sophisticated business travelers by infusing state-of-the-art...