Tag: Brand
Expanding the Brand: ESA Reaches Out to New Market
Bruce Haase, president and CEO of Extended Stay America (ESA), is aware that much of the industry is still reeling from the pandemic, but...
Extended Stay America Launches Premier Suites Brand
Charlotte, N.C. — Extended Stay America, Inc., the largest mid-priced extended-stay hotel brand, announced the launch of Extended Stay America Premier Suites. The new...
IHG Refreshes Brand Look and Identity
ATLANTA — IHG Hotels & Resorts today announced that the group is beginning 2021 with a brand refresh that reflects its purpose of "True...
RLH Corporation Enters the Extended-Stay Segment with GuestHouse Extended Stay
Today, in conjunction with its 2020 Virtual Conference and Expo, RLH Corporation announced that it will be relaunching its GuestHouse International brand as GuestHouse...
Digging Into What Makes Days Inn Work as the Brand Marks its 50th Anniversary
The story of the founding of Days Inn—now Days Inn by Wyndham—has an almost mythic quality. In 1969, Cecil B. Day was on a...