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Making the Brand: Jennifer Gribble on Developing avid hotels

Last year, IHG announced its plans for a new midscale brand—avid hotels. With more than 100 franchise agreements on the books a year after...
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IHG’s avid hotels Marks First Anniversary

ATLANTA—InterContinental Hotels Group (IHG) this week celebrated the first anniversary of avid hotels, the company’s newest mainstream brand. Since the brand’s launch, IHG has signed...
Jennifer Gribble avid hotels

LODGING Insider: Jennifer Gribble Explains IHG’s New avid hotels Brand

LODGING meets with Jennifer Gribble, vice president, Americas, Holiday Inn Express and avid hotels, IHG, at avid's first-ever location in Quail Springs outside of Oklahoma City...
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The Importance of Brand Differentiation in the Midscale Space

When travelers are searching for a hotel stay, there are dozens of options for them to choose from—ranging from high-end luxury properties to your...
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IHG’s First avid hotel Comes To Life Less Than a Year After Launch

Last year, IHG announced its plans for a new midscale brand—avid hotels. Developed with extensive input from both owners and guests, the brand is...
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