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Mark Heymann

Beyond Numbers: Putting Big Data To Work

Thanks to technology, today’s hotel owners and managers benefit from a nonstop stream of information, and ever-improving dashboards keep it always at the ready....
big data

Three Ways Hoteliers Can Leverage Big Data to Drive Revenue

Once upon a time, hoteliers had to rely on spotty and inconsistent feedback from the field and handwritten information stored in bulky, three-ring binders...

Checking In With Ben Rafter, CEO of OLS Hotels & Resorts

As a recent college grad in the early ’90s, OLS Hotels & Resorts CEO Ben Rafter did a brief stint in hospitality far from...

Predictive Analytics Improve Hiring, But Access Is Limited

Dallas, Texas—HR professionals overwhelmingly agree that predictive analytics would help them hire and develop employees to perform better, but only one in three have...

Four Ways to Use Big Data in Hospitality

A hospitality business has countless ways to collect snapshots of consumer data—past travel bookings, seasonal sale trends, and more. But without looking at all...
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