Tag: analytics
Checking In With Ben Rafter, CEO of OLS Hotels & Resorts
As a recent college grad in the early ’90s, OLS Hotels & Resorts CEO Ben Rafter did a brief stint in hospitality far from...
Predictive Analytics Improve Hiring, But Access Is Limited
Dallas, Texas—HR professionals overwhelmingly agree that predictive analytics would help them hire and develop employees to perform better, but only one in three have...
Four Ways to Use Big Data in Hospitality
A hospitality business has countless ways to collect snapshots of consumer data—past travel bookings, seasonal sale trends, and more. But without looking at all...
Don’t Be Creepy: Best Practices When Using Guest Data
Consumers in today’s connected world are more frequently and freely sharing their personal information. Even the most ordinary tasks—posting a photo, writing a dinner...
Clarabridge Acquires Market Metrix
RESTON, Va.—Clarabridge Inc., a provider of intelligent Customer Experience Management (CEM) solutions, has announced the acquisition of Market Metrix, an Enterprise Feedback Management (EFM)...