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TripAdvisor Rolls Out Sponsored Placements

NEEDHAM, Mass.—TripAdvisor today launched Sponsored Placements, a new advertising option for accommodation businesses to place properties above users' search results. The company says that...

How Facebook is Adapting to be More Competitive for Hotels

Sharing content on a hotel’s Facebook page without paying to promote doesn't typically generate much of a return—if any—for hoteliers. That's thanks to the...

Sleep Inn Launches Tongue-In-Cheek Trade Marketing Campaign

ROCKVILLE, Md.—Choice Hotels announced a tongue-in-cheek trade marketing campaign for the company's midscale Sleep Inn brand. The print and digital ads, which debuted across...
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