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Marketing-Focused: Attracting Travelers Through Effective Advertising

In 2022, U.S. hotel room revenue is projected to surpass 2019 levels, according to the American Hotel & Lodging Association. But how can hospitality...

Hilton Releases Global Brand Platform Advertising Campaign

MCLEAN, Virginia—Hilton released its first global brand platform that identifies what has been missing from hotel marketing—the hotel stay. ”Hilton. For the Stay” places...
Loews - Welcoming You Like Family Campaign

Loews Defines Its Brand in New Campaign: ‘Welcoming You Like Family’

NEW YORK — Loews Hotels this week launched a multi-channel campaign to define the brand as one rooted in welcoming and caring for guests...

Checking In With Marriott’s Mara Hannula

Last week, Marriott Hotels announced it was launching a new advertising campaign, “Let Your Mind Travel.” LODGING connected with Mara Hannula, Marriott International’s VP...
'Our Business Is You' Advertising Campaign

Choice Hotels Launches New Nationwide Advertising Campaign

ROCKVILLE, Md.—This week, Choice Hotels International launched a nationwide, multi-media advertising campaign with the tagline "Our Business is You." The idea behind the campaign...