Industry NewsCoronavirusSurvey: 15 Percent of Americans Have Rebooked Their Canceled Travel Plans

Survey: 15 Percent of Americans Have Rebooked Their Canceled Travel Plans

RESTON, Va. — Resonate, a provider of AI-driven marketing data and intelligence, recently unveiled the findings of a flash survey of 5,000 Americans that provides insights into how the ongoing COVID-19 outbreak is fundamentally changing buying habits and sentiments. The Resonate Coronavirus Connected Flash study posed more than 100 questions on how people are viewing and adapting to the current crisis across a broad spectrum of industries and categories, including their travel plans.

Sample insights from the survey include the following:

Consumer Sentiment and Behavior

Eighty percent of people are more worried about their financial health vs. their physical health. Two-thirds (65 percent) of people say they’ve left their home one to three times in the past week to visit a store, restaurant, or other retail establishment. Eighteen percent have done so four or more times, while 17 percent said they have not left home for those reasons.

Financial Plans

Sixty-one percent reported decreasing their spending as a result of the COVID-19 situation: 34 percent of people are less likely to remodel or refurbish their homes; 32 percent are less likely to purchase a house; 24 percent are less likely to take out a personal loan; and 20 percent are less likely to leverage new financial services at all.

Travel Plans

Among people who have canceled airline or hotel reservations as a result of the COVID-19 situation, 15 percent report that they’ve rebooked their travel plans. Two-thirds of people (67 percent) think it will take until at least Fall 2020 for their travel activities to return to normal. More than one in four (26 percent) expect it won’t be until 2021 or later.

Retail Behavior

More than half (55 percent) say they’re more likely to purchase products online in the next 90 days, and 41 percent are more likely to purchase groceries online. Ten percent say they’re more likely to start a subscription to a service such as a meal delivery kit in the next 90 days, and 21 percent are more likely to cancel an existing subscription service.

 


Subscribe to Lodging Daily News for updates.

SUBSCRIBE

RELATED ARTICLES

BWH Hotels’ Soft Brands Empower Independent Hotels with Global Strength 

As travelers increasingly seek authentic, locally inspired experiences, BWH Hotels is meeting the moment with a diverse portfolio of soft brands that blend individuality...

Waldorf Astoria New York to Reopen After Renovation

NEW YORK CITY—Waldorf Astoria New York offered the first looks at a restoration of the hotel’s architecture with new designs. The property, which closed...

J.D. Power: 2025 NAGSI Study Shows Hotel Guests Want Smart TVs, Good Hotel Mobile Apps

TROY, Michigan—Hotel guests in every segment feel they are getting better value for their travel dollar, and according to the J.D. Power 2025 North...

HREC Arranges Sale of Homewood Suites by Hilton Tampa-Brandon

DENVER, Colorado; TAMPA, Florida; ATLANTA, Georgia—HREC Investment Advisors announced that it has arranged the sale of the 126-guestroom Homewood Suites Tampa Brandon in Tampa,...

Nomadix Inc. Signs Strategic Agreement With TD SYNNEX

PLANO, TEXAS—Nomadix Inc. announced a distribution agreement with TD SYNNEX, a global distributor and solutions aggregator for the IT ecosystem. Through this agreement, Nomadix’s...

Hyatt Regency Times Square Opens

CHICAGO and NEW YORK—Hyatt Regency Times Square, Manhattan's first Hyatt Regency hotel, made its debut, and the property is now welcoming guests. The hotel...