Finance & DevelopmentSTR: Upper-Upscale Hotels Well Represented in Development Pipeline

STR: Upper-Upscale Hotels Well Represented in Development Pipeline

HENDERSONVILLE, Tennessee—Upper-upscale hotels, the property types most associated with business travel, are well represented in the U.S. development pipeline. The volume of projects in the segment points to confidence in the future of business travel, according to STR.

“Upper upscale saw the slowest recovery, but a steady climb in performance and the business travel indicators have supported developer confidence in the segment,” said Isaac Collazo, STR’s vice president, analytics. “The more than 23,000 upper upscale rooms in construction right now represent 3.4 percent of the segment’s existing supply. That is well above the long-term growth average (up 2 percent) in the United States.”

U.S. Hotel Pipeline: March 2023
  • In Construction: 154,284 rooms (down 0.5 percent
  • Final Planning: 239,995 (up 34.6 percent)
  • Planning: 232,517 (down 21.6 percent)

After three consecutive month-over-month increases, the overall number of U.S. rooms in construction fell slightly in March, which aligns with patterns in previous years. Among the chain scale segments, luxury shows the highest number of rooms as a percentage of existing supply.

  1. Luxury (5.2 percent, 7,136 rooms)
  2. Upscale (4.1 percent, 36,089 rooms)
  3. Upper Midscale (3.7 percent, 43,470 rooms)
  4. Upper Upscale (3.4 percent, 23,564 rooms)
  5. Midscale (2.1 percent, 10,363 rooms)
  6. Economy (1.0 percent, 6,302 rooms)

“Luxury, though the smallest in terms of room count, shows the highest projected growth against existing supply, matching the rate gains experienced in the segment over the last few years,” Collazo said. “Select service (upper midscale and upscale) continues to grow as well, which is no surprise given how well the segment of the market has regained demand. The upper tier of select service also caters to the business traveler.”