STAMFORD, Conn.—Sheraton Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide, Inc., has revealed a first look at the brand’s all new visual identity with the re-launch of Sheraton.com. The revamped website features enhanced user access, as well as updated design, photography, and a modern color palette. The redesign is the latest of many initiatives underway for Sheraton 2020, a 10-point plan to reinvigorate the brand.
“More than ever, a compelling and enriched digital presence is necessary to win the hearts and minds of consumers around the world,” said Adam Aron, Starwood chief executive officer on an interim basis. “With millions of visitors annually, we naturally turned to Sheraton.com to first showcase the new visual identity for Sheraton.”
Leading several design updates set to roll out, Sheraton.com features a refined brand logo, as well as crisp fonts and bold backgrounds with a rich color palette. Throughout the site, vivid hotel and destination imagery depict the types of experiences Sheraton guests can expect when visiting the brand’s properties worldwide.
“As we begin to roll out the new identity for Sheraton, we have first launched a redesigned website that features fresh, editorial-inspired content, more intuitive booking and search methods, and enhanced back-end technology to better engage consumers and drive revenue to our hotels globally,” said Dave Marr, global brand leader, Sheraton Hotels & Resorts.
Mike Tiedy, senior vice president, global brand design and innovation at Starwood Hotels & Resorts, said, “The new aesthetic for Sheraton is more modern, approachable, and engaging, designed to appeal to savvy guests and consumers around the world.”