Finance & DevelopmentDevelopmentRed Lion's Growth Strategy

Red Lion’s Growth Strategy

RLHC (Red Lion Hotels Corporation) has maintained its consistent growth from coast to coast by opening 18 hotels and signing 11 franchise license agreements since the start of the year.

“The rate at which RLHC is expanding is directly attributable to the success of our guest management system, RevPak, combined with our group of seasoned franchise development directors,” said EVP and President of Global Development Roger Bloss. “These properties that signed or opened are welcome additions to the RLHC system, and we look forward to building on our accomplishments the rest of the year.”

RLHC brands opened in 13 states, including two Hotel RLs, four Red Lion Inn & Suites, 11 Americas Best Value Inns and one Country Hearth Inn. Notable property openings were Hotel RLs in Omaha, Nebraska and Brooklyn, New York; Red Lion Inn & Suites in Fayetteville, North Carolina and Everett, Washington; and Americas Best Value Inns in Fort Worth, Texas; Houston, Texas and Baton Rouge, Louisiana.

The franchise license agreements were executed in seven different states, including two Red Lion Inn & Suites and nine Americas Best Value Inns. Included in the list is a 131-room Red Lion Inn & Suites in Dayton, Ohio, which is holding a ribbon cutting ceremony and open house on April 12 for the public and local government officials.

RELATED ARTICLES

Henderson Beach Resort Announces Opening of Primrose Coastal Italian

DESTIN, Florida—Henderson Beach Resort announced the official opening of Primrose Coastal Italian, its signature restaurant led by executive chef Scott Plumley. Now open to...

JLL Announces Sale of Clarion Hotel Airport in Portland, Maine

BOSTON, Massachusetts—JLL’s Hotels & Hospitality Group announced the sale of the Clarion Hotel Airport, a 149-room full-service hotel in Portland, Maine. JLL represented the...

Tech Talk: International Hospitality Technology Hall of Fame Inductee Luis Segredo on Driving Innovation

LODGING recently spoke with 2025 International Hospitality Technology Hall of Fame inductee Luis Segredo, CEO of Hapi (Hotel API) and Data Travel, LLC, which...

Short-Term Restraint: Understanding the Effect of Federal Policy Changes on Lodging Demand 

Predicting future demand for the U.S. lodging industry is challenging even in stable economic times. The factors that drive hotel demand are varied and...

The Highland Dallas Completes Renovation

DALLAS, Texas—The Highland Dallas announced the completion of its renovation, which was led by interior design firm BAMO, Inc. The redesign updated the hotel’s guestrooms, lobby,...

Access Point Financial Provides Refinancing of Four-Hotel Portfolio

ATLANTA, Georgia—Officials of Access Point Financial (APF) announced that the company has directly provided a $55 million loan to H&S Properties Development Corp. to refinance...