Industry NewsBrandsRadisson Blu Remains Europe’s Largest Upper Upscale Hotel Brand

Radisson Blu Remains Europe’s Largest Upper Upscale Hotel Brand

BRUSSELS—Radisson Blu maintains its pole position as Europe’s largest upper upscale hotel brand—both in number of hotels and number of rooms in operation, as per the 2014 European Top 10 Hotel Brand Ranking by MKG Hospitality. The ranking includes 28 countries within the European Union. Radisson Blu expands to 177 hotels and 41,247 rooms in Europe.

“We are proud to keep our market leading position in Europe, where upper upscale segment is highly competitive. We take great pride in our Scandinavian heritage, having brought to the world its very first designer hotel styled by legendary Arne Jacobsen. The brand has today become a key global player—in fact, Radisson Blu is the largest upscale brand in more than 10 European countries, signaling our strong foothold,” commented Eric De Neef, executive vice president and chief commercial officer at the Rezidor Hotel Group.

Radisson Blu is one of the core brands of the Carlson Rezidor Hotel Group, and is present in major cities and at prime locations. Europe is Radisson Blu’s heartland featuring flagships like the Radisson Blu Hotel, Berlin with the world’s largest indoor cylindrical aquarium in the lobby; the Radisson Blu Waterfront Hotel & Congress Center Stockholm, one of Sweden’s most environmentally friendly built hotels and Scandinavia’s largest conference facilities; and the Radisson Blu Hotel, Zurich Airport with a 16 meter high Wine Tower in the lobby.

Built on strong European roots, Carlson and Rezidor are driving further global alignment and development of Radisson Blu brand across the Americas and Asia-Pacific. “As a global player on the rise, we want our guests to experience the same world-class standards of hospitality everywhere they travel. A truly global brand organization also drives truly global financial results, and maximum leverage of the global distribution and sales systems,” de Neef added.