The Ritz-Carlton this week launched its latest brand initiative—#RCMemories—to further draw guests into their destinations through unique programming. What started as a way for guests to share memories is now a way for The Ritz-Carlton to help create memories through a collection of distinct experiences. Curated by the Ladies and Gentlemen of The Ritz-Carlton across the brand’s portfolio and inspired by the surrounding locales, #RCMemories connects guests to local culture by showcasing a destination’s taste, scent, sight, or sound.
“Today’s luxury traveler wants to connect with their destination in an authentic and meaningful way and #RCMemories gives our guests that opportunity,” says Lisa Holladay, global brand officer, The Ritz-Carlton. “Whether it is by doing sunrise yoga in Bali or listening to a local ranger at The Ritz-Carlton, Dove Mountain, we are providing our guests with a deeper understanding of their location through #RCMemories and these one-of-a-kind cultural experiences.”
The new program offerings are unique to the individual Ritz-Carlton property, whether it’s an amenity, a cultural ceremony, or a performance. At The Ritz-Carlton, Dove Mountain guests are invited to gather around a fire pit and listen to a Dove Mountain Ranger recount local folklore, which is complemented by a Native American flautist. Or, guests can experience the Tree of Life lighting ceremony at The Ritz-Carlton, Bahrain, which signifies life through the illumination of lights, lamps, lanterns, and candles. Guests at The Ritz-Carlton, Grand Cayman can witness the Sunset Ceremony, which takes place every afternoon around 6:30 p.m. In each instance, #RCMemories is designed to encourage exploration and further the understanding of local cultures through experiences.
#RCMemories includes several cultural guest experiences that happen daily, which are further supported by programming and opportunities guests can participate in. The Ritz-Carlton, Langkawi hosts the ‘Dance of Thanks to the Sea’ that takes place at the golden hour of sunset at the beach with gamelan music. Guests of The Ritz-Carlton, Kyoto are provided gold-flecked Kyoto Shanbon-ya handmade soap in their rooms, which signifies local history, and can also experience over four hundred pieces of modern Japanese artwork displayed throughout the hotel.
As part of #RCMemories, additional paid services are also offered at each property. At The Ritz-Carlton, Bali, to expound on the experience of placing spiritual offerings at the Resort Temple and shrines, guests can book a purification ritual or a market-to-table experience at Culinary Cave. Hotel Arts Barcelona offers daily flower workshops led by Donna Stain to provide guests with insight on how to create floral arrangements.
Photo courtesy of Marriott International – Ritz Carlton Phulay Bay
