Meliá Hotels International signed an agreement to manage three new hotels under the Meliá Hotels & Resorts brand, to be developed in the tourist destination of Saidia Med in Morocco, including a beach hotel, club hotel, and luxury serviced apartments. Meliá Hotels International has joined forces with SDS, a partnership between the major Moroccan group CDG and the Moroccan Tourism Development Fund.
Anasshouir Alami, chairman of SDS explained that, “Meliá has been chosen to operate the new luxury hotels due to its leadership and international experience in leisure travel, which will be key to the development and success of Saidia Med, and also its ability to diversify products to improve the segmentation and attractiveness of the destination.”
Meliá joins other international hotel brands signed up to the scheme (GDC already owns more than 8,000 existing beds and has more than 5,300 under development) and will add 736 new rooms to the destination portfolio.
The Meliá beach hotel, beside a golf course with sea frontage, will have 396 rooms, a spa, convention center, four restaurants and three bars, a kid’s club, and a beach club. It’s estimated that the hotel will require an investment of $53 million and will open in 2016. The club hotel, overlooking the golf course, will have 150 spacious rooms for family leisure for both Moroccan and international guests, and will be focused on golf for adults and with play areas and pools for kids. It will open in 2016 after an investment estimated at $24 million. The Meliá luxury holiday apartments will be alongside the beach hotel with 190 fully-equipped rooms to complete the range of Saidia Med accommodation options, requiring an investment of $36 million and opening in 2017.
The three Meliá hotels are the company’s first in Morocco.